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Rolex - Past, Present & Future

In 2017 we were approached to design and deliver a celebratory event to launch the new Rolex ‘Basel Collection’. For me, this was a new foray into the world of Event Design. From the outset I was extremely excited to bring my ideas and design skills to the table and execute them to the highest level. Three months of preparation went into designing and planning the event which required a hands-on approach and a broad skill-set. Our team sourced a location with prestige in The Crawford Art Gallery, designed bespoke cabinets to house the collections, engaged a world class mixologist to create a signature cocktail and designed high-end perspex invites and luxurious printed collateral with gold foils and beautiful paper stock. Working with Jill Wildflower to push the boundaries of floristry, telling the story of each watch through bespoke floral installations within each of the 10 cabinets was a truely great triumph. Each installation was inspired by the watches it housed. We didn’t stop at that and froze a Rolex surrounded by flora in ice (first time this has been done with permission from Rolex HQ). It was a big risk but came with a big pay-off. My Project Role: Branding | Project Lead | Project Management | Display Plinths/Casing Design | Case Flower Display Art Direction | Ice Installation Design & Management | Bespoke Lighting Design | Watch Display Design & Management | Floor Plan | Environmental Design | Printed Ephemera | Way-finding | Invites Design

Project Roles
Art Director, Copywriter, Creative Technologist, Designer, Lighting Designer, Project Manager, Set Designer, Typographer
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Ambient / Textural Feels, Art Direction, Copywriting, Design, Lighting, Print, Textiles, Textures
Branded Content, Budgets, Environmental Design, Events, Furniture, Visual Designs
Project Industries
Rolex - Past, Present & Future