Named after the 1984 Nena hit, "99 Luftballons", Luft is a concept brand of clothing and accessories aimed at a young, female audience. The dandelion mark symbolizes growth and carefree exploration. I designed the brand, logo, merchandise, catalog, packaging, and ecommerce website for this project.
- Project Roles
- Cari Schindler Design
- Art Direction, Creative Direction, Design, Strategy
- Brand Guidelines, Logos, Packaging, Websites
- Project Industries