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Luft Branding

Named after the 1984 Nena hit, "99 Luftballons", Luft is a concept brand of clothing and accessories aimed at a young, female audience. The dandelion mark symbolizes growth and carefree exploration. I designed the brand, logo, merchandise, catalog, packaging, and ecommerce website for this project.

Project Roles
Designer
Company
Cari Schindler Design
Skills
Art Direction, Creative Direction, Design, Strategy
Media
Brand Guidelines, Logos, Packaging, Websites
Project Industries
Fashion
Luft Branding
Luft Branding
Luft Branding