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Nike: Role-Playing Run

Running isn't easy. Listening to music kind of eases the pain and monotony but only kind of. Which made us think: what if Nike made the listening experience more fun and made it about you, the runner? This is Nike Role-Playing Run, an audio-guided running series that transports your ordinary run to jungles, alien invasions, symphonic streets, or wherever the story takes you. Designed with Nike coaches, each 20-minute story arc follows the pace 
of a real training session.

Project Roles
Copywriter, Creative Director
Company
AKQA
Skills
Copywriting, Creative Direction
Media
Podcasts
Project Industries
Sports
Nike: Role-Playing Run