Nike: Role-Playing Run
Running isn't easy. Listening to music kind of eases the pain and monotony but only kind of. Which made us think: what if Nike made the listening experience more fun and made it about you, the runner? This is Nike Role-Playing Run, an audio-guided running series that transports your ordinary run to jungles, alien invasions, symphonic streets, or wherever the story takes you. Designed with Nike coaches, each 20-minute story arc follows the pace
of a real training session.
- Project Roles
- Copywriter, Creative Director
- Copywriting, Creative Direction
- Project Industries