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Nike: Believe In More

What if the things you struggle with shape who you are today? To inspire girls in China, Nike Women partnered with actress Zhou Dongyu to reveal a different side of her. Believe In More, a 360° interactive biography, invites you into her rise from a failed gymnast in China's sports system to becoming a national role model.

Project Roles
Copywriter, Creative Director
Company
AKQA
Skills
Copywriting, Creative Direction
Media
360° Video
Project Industries
Sports
Nike: Believe In More