Nike: My Sole Story
At the moment of victory, Nike wanted to remind Shanghai Marathon runners that this was more than a race. More than months of training. More than a commitment made to yourself months ago. You ran your own story. My Sole Story is an interactive film powered by your Nike+ data, that lets you relive your journey from the start.
- Project Roles
- Copywriter, Creative Director
- Copywriting, Creative Direction
- Project Industries