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Nike: My Sole Story

At the moment of victory, Nike wanted to remind Shanghai Marathon runners that this was more than a race. More than months of training. More than a commitment made to yourself months ago. You ran your own story. My Sole Story is an interactive film powered by your Nike+ data, that lets you relive your journey from the start.

Project Roles
Copywriter, Creative Director
Company
AKQA
Skills
Copywriting, Creative Direction
Media
Websites
Project Industries
Sports
Nike: My Sole Story