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Wall of Jordan

Michael Jordan has influenced millions of people, even those who didn't grow up in his heyday, even those half a world away in China. For Jordan Brand's 30th anniversary, we asked the nation, 'What makes you Jordan?' Basketball players poured out their stories on social media, which inspired a tribute to the legend. The finished mural, painted by Michael Lau, was unveiled in Shanghai to MJ himself.

Project Roles
Copywriter
Company
AKQA
Skills
Copywriting, Creative Direction
Media
Interactive Installations
Project Industries
Sports
Wall of Jordan