Wall of Jordan
Michael Jordan has influenced millions of people, even those who didn't grow up in his heyday, even those half a world away in China. For Jordan Brand's 30th anniversary, we asked the nation, 'What makes you Jordan?' Basketball players poured out their stories on social media, which inspired a tribute to the legend. The finished mural, painted by Michael Lau, was unveiled in Shanghai to MJ himself.
- Project Roles
- Copywriting, Creative Direction
- Interactive Installations
- Project Industries