Maximus - Debit Card Site

Maximus gives users choices when it comes to managing their finances by offering prepaid debit solutions that let them handle their money, their way. With a Maximus card they never have to worry about an overdraft fee again. Getting a Maximus card is hassle-free with absolutely no minimum balance requirements or credit check. User Persona Target: Woman Demographics: Ages 25-35 Personality: Dynamic, Versatile, Fashionable Income: Low Income Visual Style / Theme * The website has been outlined with Aesthetic-Usability with the appropriate Color selection for the target demographic. It gives off an air of class while staying friendly and helpful. A white framework is given with the unique branding colors and soft curves. It gives the perception of a female friendly experience to the user. * Progressive Disclosure: I employed a design technique often used in interaction to help maintain the focus of a user's attention by reducing clutter, and confusion. This improves usability by presenting only the minimum data required. Design decisions were based on user research, gathered through user interviews and collaborating with customer service teams as well as competitor analysis.