We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Exposition Park

Rebrand for one of California's iconic State Parks – Exposition Park – home of the NASA Endeavour Space Shuttle at the California Science Center, the Los Angeles Coliseum (which hosted the 1932 & 1984 Summer Olympics, and will be a partial venue of the 2028 Summer Olympics), the Natural History Museum of Los Angeles, the California African American Museum, and more, and the exciting future home of the Lucas Museum of Narrative Art, as well as the Banc of California stadium which will host the Los Angeles Football Club (LAFC). Along with (most directly) a small team of a producer and a creative director, I drove the design and direction, utilizing key architectural shapes as a way to tie these different entities together, translating to a from-scratch logotype and custom pattern. The concept of a 'frame' was important to portray as well, both as a representation of the physical plot of land as well as the crossroads of rich cultural entities found within the Park. Prime : NSA Creative & Art Director: Elizabeth Levin Graphic Designer: Juliana Johnson Copywriters: Dani Silveri & Phung Do Producer/PM : Alexander Ibarra

Project Roles
Designer
Company
Exposition Park
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Design, Print, Type Design
Media
Brand Guidelines, Logos, Posters, Typography
Project Industries
Advertising, Government
Exposition Park
Exposition Park
Exposition Park
Exposition Park
Exposition Park
Exposition Park
Exposition Park
Exposition Park
Exposition Park
Exposition Park
Exposition Park
Exposition Park