Chase Blueprint: Paying Off Credit 101

Before the days of the many money tracking apps and sites we have now, Chase launched Blueprint. It's a proprietary money management tool to help Chase customers pay down their credit card balances. In 2009, it was a first-of-its-kind.

We created a simple, yet informative, site to explain how each feature worked through videos and interactive demos. When the site launched, its interaction levels were outstandingly high and it soon won a gold SIAA award. People really liked exploring the site and seeing how the tools worked.