Gentex Vehicle Simulator

The Gentex Vehicle Simulator is an immersive showcase of all the company’s automotive technologies. They came to Midnight Commercial to design the user experience, which allows Gentex representatives to show customers how their products work in a variety of scenarios. I worked on the UX and UI of the experience’s visual interface—the Full Display Mirror (or “FDM,” a rear view mirror that supports full screen video) and Heads Up Display (or “HUD,” a transparent glass display used as the Vehicle Simulator’s main console).