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NRG
Directed a cross-discipline, year-long effort to totally transform NRG's web presence, built on a headless CMS with personalization of content to each persona to drive conversion. Resulted in a 5x increase in new business leads.
Led collaborative workshops with executive clients to concept vision, and created template & module architecture.
Helped redefine how NRG positions themselves in the market as a service provider rather than a power generation company.
- Project Roles
- Creative Director, UX/IA Designer
- Company
- NRG Energy
- Skills
- Content Strategy, Copywriting, Creative Direction, Design, Information Architecture, Interaction, Low / High Fidelity Prototyping, Wrangling - Creatives
- Media
- Websites
- Project Industries
- Technology
