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New Era By You

New Era makes the official caps of Major League Baseball and the National Football League. And while the caps have huge street cred, it's their unique color combinations that are truly sought after by loyalists. To build on this insight, New Era By You was a concept sold to the brand that allows users to completely customize their own caps from the cap style, type of fabric, panel colors, threads, and logos. I created two design executions of the User Interaction for the pitch.

Project Roles
Creative Director, Designer
Skills
Conceptual, Design, iOS
Media
Mobile Apps
Project Industries
Advertising, Fashion
New Era By You
New Era By You
New Era By You
New Era By You
New Era By You
New Era By You
New Era By You
New Era By You