Helping Kids be Kids
Triaminic wanted to be top of mind with Moms all year–not just during cold season. To build that relationship, we launched their Facebook community with an always-on strategy featuring content pillars that highlighted the honest realities of parenthood. Life with kids isn't always easy or perfect, but it can be fun.
Our content was well received by moms, who would routinely tag their friends in the comments. The community grew to over a quarter million parents in three short months. And the work was shortlisted for the Facebook Studio Awards.
- Project Roles
- Art Director
- Conceptual, Design, Digital, Social
- Social Media Content
- Project Industries