Behold the Souper You
Chunky Soup is made with good stuff that makes you feel good. And when you feel good, you’re more likely to do good stuff for others, thus revealing the Souper You. This integrated campaign engaged Canadian consumers on a more thoughtful and emotional level.
All in all, the campaign and commercial went on to be one of the best-testing creative initiatives that Campbell's Canada has ever produced.
- Project Roles
- Creative Director
- Campbell's Chunky Soup
- Commercial, Conceptual, Creative Direction, Social
- 3D Printed Protoypes, Commercials - Broadcast, Commercials - Video, Social Media Content
- Project Industries