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Behold the Souper You

Chunky Soup is made with good stuff that makes you feel good. And when you feel good, you’re more likely to do good stuff for others, thus revealing the Souper You. This integrated campaign engaged Canadian consumers on a more thoughtful and emotional level. All in all, the campaign and commercial went on to be one of the best-testing creative initiatives that Campbell's Canada has ever produced.

Project Roles
Creative Director
Company
Campbell's Chunky Soup
Skills
Commercial, Conceptual, Creative Direction, Social
Media
3D Printed Protoypes, Commercials - Broadcast, Commercials - Video, Social Media Content
Project Industries
Advertising
Behold the Souper You
Behold the Souper You
Collaborators