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Kraft Mac & Cheese Star Wars

A father and son disagree on the proper use of Star Wars Kraft Macaroni & Cheese. Some people think it belongs on a shelf. Others think it belongs on a plate. True collectors will never eat Star Wars Shapes because they're an important collectible that must be displayed on the shelf. Kids see it a different way – as an amazing dish they can't wait to eat. We partnered with Rancho Obi-Wan, the largest privately-owned Star Wars collection in the world, to gather over 750 authentic collectibles for our room. After this campaign ran, the city of Chicago sold out of Star Wars Shapes.

Project Roles
Art Director
Crispin Porter + Bogusky
Art Direction, Conceptual, Design
Commercials - Broadcast, Posters
Project Industries
Advertising, Packaged Goods
Kraft Mac & Cheese Star Wars