Kraft Mac & Cheese Star Wars
A father and son disagree on the proper use of Star Wars Kraft Macaroni & Cheese. Some people think it belongs on a shelf. Others think it belongs on a plate.
True collectors will never eat Star Wars Shapes because they're an important collectible that must be displayed on the shelf. Kids see it a different way – as an amazing dish they can't wait to eat. We partnered with Rancho Obi-Wan, the largest privately-owned Star Wars collection in the world, to gather over 750 authentic collectibles for our room.
After this campaign ran, the city of Chicago sold out of Star Wars Shapes.
- Project Roles
- Art Director
- Crispin Porter + Bogusky
- Art Direction, Conceptual, Design
- Commercials - Broadcast, Posters
- Project Industries
- Advertising, Packaged Goods