NIKE SEEDING PACKAGING

Bespoke packaging for new range of women’s leggings, seeded to international influencers and celebrities. Housing a unique set of inner packaging – including 3D printed wraps and holder for the product and booklet – the outer case was produced in collaboration with world-famous Mexican street artist, Paolo Delfin, who produced a 2D image for us to recreate.

Once complete, Nike sent 32 customised cases to influencers around the world, from Kendal Jenner to Iza Goulart.