The Fund For Pratt (proposal)

Built upon the idea of disseminating Pratt Institute’s curriculum, the new Fund for Pratt campaign turns the fundraising department of Pratt Institute into a producer and publisher while stripping alienating money-talk from its messaging. Periodical direct mail spotlights the work, theories, or criticisms by Pratt alumni, faculty, and students. Essays, manifestos, instructional art, concrete poetry, and much more subvert the expectations of what direct mail can be. The email campaign profiles those same alumni, faculty, and students’ processes and practices. All of these works are then collected on an archival website to be shared with an external Pratt Institute audience. The branding is a simple nomenclature system, allowing the collateral to be a blank canvas for the featured artist/designer/author, while also framing the collateral as documents—or evidence—of a Pratt education and the good it is doing in the world, not exclusively on the Pratt campus.