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Differentiate by Design 5

The book is printed entirely in black and white to instill within the reader a desire for diversity (i.e., color). Portraits are converted to embossments so that the age, gender, race, or other characteristics of a person influence the text of the current and previous profiles. At the same time, the embossments acknowledge people for their creativity and accomplishments rather than their age, gender, or color of their skin. The typography is typeset as shifting paragraph blocks, conveying how our competitive human nature—the challenge to outperform someone different than ourselves, and the shifting discourse of a diverse workforce—is the science behind how diversity generates creativity within the workplace.

Project Roles
Art Director, Designer, Illustrator
Pratt Institute
Art Direction, Design, Editorial, Traditional / Hand-drawn, Creative Direction, Adobe InDesign
Books, Editorial Designs, Illustrations
Project Industries
Education, Non-Profit
Differentiate by Design 5
Differentiate by Design 5
Differentiate by Design 5