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NBA - The Most Dunktastic Time of the Year

The NBA threw a jump ball with its advertising partners to think of a campaign for Christmas 2016. After concepting with my partner, and finalizing our ideas with our CD, three scripts were presented to the NBA. Our spot was chosen and ended up running for their 2016 Christmas campaign. In addition to the broadcast spot, I art directed the key visual for digital banners and designed the numerous assets that ran online during the holiday season.

Project Roles
Art Director
Company
NBA
Skills
Art Direction, Conceptual, Digital, Broadcast
Media
Commercials - Broadcast
Project Industries
Advertising
NBA - The Most Dunktastic Time of the Year
Collaborators