What sets 321 Gallery and other small Brooklyn galleries apart from large, big-name galleries is the architecture of their spaces—intimate, cramped, and unexpected. With the gallery's architecture in mind, and 321's DIY approach to a sometimes white-collar profession, I mimicked the actual gallery space by spelling out 321 Gallery along the walls and corners of the gallery’s floorplan, with an image, show title, or website navigation taking the last corner. This lets the “logo” function both vertically and horizontally, with dissonant typography conditionally branding both the gallery and their artists as one entity, drawing out eccentricities that are confrontational and memorable to their audience.
- Project Roles
- Back-End Developer, Creative Director, Designer, Front-End Developer, Illustrator, Type Designer, Typographer
- 321 Gallery
- Creative Direction, CSS, HTML, Type Design
- Brand Guidelines, Branded Content, Logos, Typography, Websites, UI Design, UX Designs