The brief: Nike Women needed a social element for their successful Better For It campaign in Western Europe: a relaxed and holistic approach to training.
The idea: The BFI House. A training utopia in the heart of Paris where 7 influencers from 6 different European countries embarked on a 4 month journey of transformation, exploration, discovery, and improvement—through sport & fitness.
Results: By inviting the right influencers (without paying them) and creating an unforgettable experience we turned a £0 media budget into hundreds of thousands of views on Instagram, YouTube, and other social channels.
My role: concepting, art direction.
- Project Roles
- Art Director
- Art Direction, Conceptual
- Social Media Content
- Project Industries
- Advertising, Sports