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Nike Women

The brief: Nike Women needed a social element for their successful Better For It campaign in Western Europe: a relaxed and holistic approach to training. The idea: The BFI House. A training utopia in the heart of Paris where 7 influencers from 6 different European countries embarked on a 4 month journey of transformation, exploration, discovery, and improvement—through sport & fitness. Results: By inviting the right influencers (without paying them) and creating an unforgettable experience we turned a £0 media budget into hundreds of thousands of views on Instagram, YouTube, and other social channels. My role: concepting, art direction.

Project Roles
Art Director
Art Direction, Conceptual
Social Media Content
Project Industries
Advertising, Sports
Nike Women
Nike Women