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Aquarius

Aquarius is a soft drink by Coca Cola. The problem: Spain, 2012. The financial crisis is at its height, rural tourism has plummeted, and people are more stressed than ever. Insight: Escaping the stress of the city by going back to your town of origin is an age old Spanish tradition. But many people born in the city don’t have a town they can escape to. The solution: Get adopted by a town. Aquarius lends tourism a hand by joining towns that need people with people who need towns.

Project Roles
Art Director
Company
Señora Rushmore
Skills
Conceptual
Media
Commercials - Video, Products - Digital
Project Industries
Advertising, Beverage