Aquarius is a soft drink by Coca Cola.
The problem: Spain, 2012. The financial crisis is at its height, rural tourism has plummeted, and people are more stressed than ever.
Insight: Escaping the stress of the city by going back to your town of origin is an age old Spanish tradition. But many people born in the city don’t have a town they can escape to.
The solution: Get adopted by a town. Aquarius lends tourism a hand by joining towns that need people with people who need towns.
- Project Roles
- Art Director
- Señora Rushmore
- Commercials - Video, Products - Digital
- Project Industries
- Advertising, Beverage