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Polaroid Cube + and Snap

Polaroid is a nostalgic brand, known for fun and simplicity. Those principles were applied to every Polaroid product we worked on. As lead UX partnered with an industrial designer, we based the new Polaroid family on market research and user interviews. OPPORTUNITY Bring Polaroid back into the spotlight with a product line that is unified and delivers on 'fun'. MY ROLE Product owner, lead UX, testing and research lead USERS Polaroid Cube & Cube+ users are action seekers who want to capture the action without having to worry about breaking the camera! Snap and Snap + users are social and fun, they want to share the moments.

Project Roles
Creative Director
Creative Direction, Interaction, Low / High Fidelity Prototyping, User Behavior Research
Interaction Designs, Product Designs, Products - Digital, Products - Physical
Project Industries
Polaroid Cube + and Snap
Polaroid Cube + and Snap
Polaroid Cube + and Snap
Polaroid Cube + and Snap