Barclays Recruitment Campaign
Creation and art-direction of an integrated recruitment campaign for Barclays
Brief: Barclays' new Sunderland call centre offers extensive training, career advice and coaching to new recruits. However attracting the right kind of candidates is a challenge.
The concept is 'Get ahead', as working with Barclays gives access to training as well as mentoring and plenty of opportunities to progress quickly in your career.
The integrated campaign was implemented online and offline across:
• Dedicated microsite
• Dedicated app
• Dedicated youtube videos
• Event marketing
• Outdoors advertising campaign
• Ambient Media
- Project Roles
- Art Director, Copywriter, Designer
- Comparative Analysis, Conceptual, Visual Development
- Project Industries