Brand Identity and Art Direction for Sweet Cuppa Tea Co.
Sweet Cuppa Tea is a Manhattan-based tea company that caters tea parties, harvests its own honey, and blends its own teas. The owner wanted to update their branding so we chose to reflect the elegance of tea rituals without the tired frills and pretentiousness. After a half dozen iterations we settled on a stamp-like mark with a modern-feeling custom typeface paired with a monotype typeface as a nod to the days of yore. Muted blush-y tones make up the color palette.
- Project Roles
- Art Director, Designer
- Sweet Cuppa Tea
- Adobe Illustrator, Art Direction, Design, Social
- Brand Guidelines, Logos, Mood Boards, Visual Designs
- Project Industries
- Beverage, Lifestyle, Luxury, Packaged Goods, Retail