Nevada Power | Summer of 78°
The electrical utility client wanted consumers to use less energy during the hot summer months. This required a memorable call to action and a lighthearted approach. My partner and I developed the campaign based on the concept of Summer of 78 Degrees. I co-wrote broadcast and print, directed the retro-styled productions, oversaw editorial with the team, and created the print ads, storyboards, and the animated end-treatment.
- Project Roles
- Art Director
- Nevada Power
- Art Direction, Design, Scripting, Storyboarding
- Commercials - Broadcast, Campaigns
- Project Industries