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Nevada Power | Summer of 78°

The electrical utility client wanted consumers to use less energy during the hot summer months. This required a memorable call to action and a lighthearted approach. My partner and I developed the campaign based on the concept of Summer of 78 Degrees. I co-wrote broadcast and print, directed the retro-styled productions, oversaw editorial with the team, and created the print ads, storyboards, and the animated end-treatment.

Project Roles
Art Director
Company
Nevada Power
Skills
Art Direction, Design, Scripting, Storyboarding
Media
Commercials - Broadcast, Campaigns
Project Industries
Advertising
Nevada Power | Summer of 78°
Nevada Power | Summer of 78°