Viceland Marketing

Viceland is an international television channel owned and operated by VICE Media launched on February 29, 2016. The lifestyle-orienteded network launched with programs and news covering music, food, sex, fashion, tech hosted by the likes of Gloria Steinem, Action Bronson, Michael K. Williams and Ellen Page. The channel is made by people for people.

As a part of the marketing team, I was tasked with creating and producing campaigns that raised awareness, called for social action, and asked for self-reflection. For upcoming and new shows I worked with a team of directors to develop the look and feel of each show’s branding. I was creating and managing content on various digital vendors such as Amazon, Xbox, Sony, and Google as well social media networks like Facebook and Instagram on a show-to-show basis.