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Coors Light

As the leader of the Coors team at 72andSunny, I've developed two campaigns for Coors Light. In 2018, my team brought optimism and full color to the brand to champion it's "Thirst for More" spirit. The first campaign, which relaunched the brand and ran from 2015-2017, brought much needed boldness, swagger and maturity to the brand, in service of a new purpose: Celebrate the Climb.

Project Roles
Creative Director
Company
72andSunny
Skills
Design, Management of Teams 20+, Strategy
Media
Advertising
Project Industries
Advertising
Coors Light
Coors Light
Coors Light
Coors Light
Collaborators