Nike NBA Connected Jersey
Nike came to AKQA with the idea to put a microchip in the jersey that launches a bespoke mobile fan experience for every player and team in the league.
As the lead copywriter on this project I wrote the in-app copy, co-wrote the global launch film, co-wrote the case study video, and many, many decks.
- Project Roles
- Conceptual, Copywriting, Storyboarding
- Advertising, App Design, Apparel, Brand Films, Case Study Videos, Commercials - Video, Social Media Content
- Project Industries
- Advertising, Sports, Technology