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Nike NBA Connected Jersey

Nike came to AKQA with the idea to put a microchip in the jersey that launches a bespoke mobile fan experience for every player and team in the league. As the lead copywriter on this project I wrote the in-app copy, co-wrote the global launch film, co-wrote the case study video, and many, many decks.

Project Roles
Copywriter
Company
AKQA
Skills
Conceptual, Copywriting, Storyboarding
Media
Advertising, App Design, Apparel, Brand Films, Case Study Videos, Commercials - Video, Social Media Content
Project Industries
Advertising, Sports, Technology
Nike NBA Connected Jersey
Nike NBA Connected Jersey
Nike NBA Connected Jersey
Nike NBA Connected Jersey
Nike NBA Connected Jersey