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Rick & Morty in their first-ever 'commercial'

BRANDED CONTENT THAT PEOPLE EAT UP (NO PUN INTENDED) How do you advertise and produce content that people actually seek out and love? We partnered with Adult Swim and the creators of Rick & Morty to bring something to life that would perfectly bridge the gap while fans are waiting for Season 3 of the show. We stayed true to Rick and Morty and their fans which was key to getting people actually enjoy this kind of 'advertising' that doesn't feel like advertising. Results: Over 2.3 million combined online views, No.1 on Reddit's Front page, 2016 Webby's People's Choice Award

Project Roles
Art Director, Creative Director
Company
72andSunny
Skills
Conceptual
Media
2D Animations, Branded Content, Commercials - Video
Project Industries
Advertising, Restaurant
Collaborators