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Free Radicals: Search Responsibly

Hate groups are using media strategically to guide people into places of hate. So we decided to fight fire with fire by buying media to target people who are at risk of succumbing to hate groups. Using bait and switch tactics we lured unsuspecting visitors to a website the shined the light on how they were being influenced by hate groups. The website ultimately helped those who were stuck in this dark world to an anonymous form that'll allow them to seek help, an exit from hate. Awards - Adweek Project ISAAC x2

Project Roles
Copywriter
Company
Life After Hate
Skills
Copywriting, Creative Direction, Design, Mixed Media
Media
Products - Digital
Project Industries
Advertising, Non-Profit
Free Radicals: Search Responsibly
Free Radicals: Search Responsibly
Free Radicals: Search Responsibly
Free Radicals: Search Responsibly