We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Issa Rae for CoverGirl

As an Associate Creative Director (Copy) at Droga5, I helped spearhead the 2017 relaunch of CoverGirl with the campaign and tagline "I am what I make up,” celebrating the powerful role of makeup in self-creation. Featuring a roster of new CoverGirls—Issa Rae, Maye Musk, Ayesha Curry, Shelina Moreda, Massy Arias—the campaign came to life through 8 films (TV + OLV), 5 print ads, digital activations, OOH, and collateral campaign content.

Project Roles
Copywriter, Creative Director
Company
Droga5
Skills
Copywriting, Creative Direction, Management of Teams 1-10
Media
Advertising, Commercials - Video
Project Industries
Advertising, Beauty