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CoverGirl anthem

As an Associate Creative Director (Copy) at Droga5, I helped spearhead the 2017 relaunch of CoverGirl with the campaign and tagline "I am what I make up,” celebrating the powerful role of makeup in self-creation. Featuring a roster of new CoverGirls—Issa Rae, Maye Musk, Ayesha Curry, Shelina Moreda, Massy Arias—the campaign came to life through 8 films (TV + OLV), 5 print ads, digital activations, OOH, and collateral campaign content.

Project Roles
Copywriter, Creative Director
Copywriting, Creative Direction, Management of Teams 1-10
Brand Films
Project Industries
Advertising, Beauty