As an Associate Creative Director (Copy) at Droga5, I helped spearhead the 2017 relaunch of CoverGirl with the campaign and tagline "I am what I make up,” celebrating the powerful role of makeup in self-creation.
Featuring a roster of new CoverGirls—Issa Rae, Maye Musk, Ayesha Curry, Shelina Moreda, Massy Arias—the campaign came to life through 8 films (TV + OLV), 5 print ads, digital activations, OOH, and collateral campaign content.
- Project Roles
- Copywriter, Creative Director
- Copywriting, Creative Direction, Management of Teams 1-10
- Brand Films
- Project Industries
- Advertising, Beauty