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TG&L "FAMILIES" TV CAMPAIGN

These spots are from a 2016 TV and digital campaign we produced for Trolman, Glaser & Lichtman, PC. a personal injury law firm in NYC. We wanted to distinguish TGL from the competition by focusing on the emotional rather than the monetary aspect mostly associated with TV spots in the category. Using slightly surreal situations and a metaphorical message, it poignantly points to the difficulties that a family could endure if a loved one were to be injured on the job, on the street or in a medical facility. The campaign won a Telly award.

Project Roles
Creative Director
Company
sociedad Campbel Ewald
Skills
Conceptual, Producing
Media
Scripted TV
Project Industries
Advertising
TG&L "FAMILIES" TV CAMPAIGN