M&M'S brought a whole new flavor of fun to New York's Times Square by transforming iconic billboards in the famous square into an innovative, augmented reality experience. The release of the caramel flavor was marked by the nostalgia of arcade games and creation of the ARcade experience. Download Blippar and scan the package to get in the game.
- Project Roles
- Art Director
- Art Direction, Creative Direction
- Project Industries
- Advertising, Augmented Reality