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Miu Miu Aoyama

To communicate the opening of Miu Miu’s new extravagant flagship story in Aoyama, Tokyo, we developed a hybrid campaign— extending the Miu Miu Logo, extracting the wavey graphic seams featured throughout the stores as a graphic element, and combining these with the institutional graphic language of Miu Miu and their pre-fall campaign images. Our original strategy to have a 5 night projected event was not allowed due to Tokyo law, but wedid execute a luxuriously produced set of booklets composed of original contents develop by us and an extensive print, digital and environmental campaign for the store opening. Project Team — Partner, Michael Rock, Design Director, Ryan Weafer, Designers, Hugo Hoppmann, Sunny Park Interior Photography © Nikasa and Partners Lookbook Photography © Jamie Hawkesworth

Project Roles
Art Director, Creative Director, Designer
Company
Miu Miu
Skills
Art Direction, Conceptual, Content, Content Strategy, Creative Direction, Design, Editorial, Management of Teams 1-10, Wrangling - Creatives
Media
Books
Project Industries
Fashion
Miu Miu Aoyama
Miu Miu Aoyama
Miu Miu Aoyama
Miu Miu Aoyama
Miu Miu Aoyama
Miu Miu Aoyama
Miu Miu Aoyama
Miu Miu Aoyama
Miu Miu Aoyama
Miu Miu Aoyama
Miu Miu Aoyama
Collaborators