Miu Miu Aoyama
To communicate the opening of Miu Miu’s new extravagant flagship story in Aoyama, Tokyo, we developed a hybrid campaign— extending the Miu Miu Logo, extracting the wavey graphic seams featured throughout the stores as a graphic element, and combining these with the institutional graphic language of Miu Miu and their pre-fall campaign images.
Our original strategy to have a 5 night projected event was not allowed due to Tokyo law, but wedid execute a luxuriously produced set of booklets composed of original contents develop by us and an extensive print, digital and environmental campaign for the store opening.
Project Team — Partner, Michael Rock, Design Director, Ryan Weafer, Designers, Hugo Hoppmann, Sunny Park
Interior Photography © Nikasa and Partners
Lookbook Photography © Jamie Hawkesworth
- Project Roles
- Art Director, Creative Director, Designer
- Miu Miu
- Art Direction, Conceptual, Content, Content Strategy, Creative Direction, Design, Editorial, Management of Teams 1-10, Wrangling - Creatives
- Project Industries