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Dodge - It'll test you

For a brand that's all about muscle, toughness, and overall badassery, there is no better salesman than Danny Trejo. My partner and I developed the concept and executions that gave us enough material to run this campaign for two years in a row. Follow the Project Link to see the rest of the campaign.

Project Roles
Copywriter
Company
Lopez Negrete
Skills
Conceptual, Copywriting, Multi-cultural, Post-Production
Media
Commercials - Broadcast
Project Industries
Advertising