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The Athletic Clubs Rebrand

The Athletic Clubs operate four of the finest health and fitness clubs in the South. They have a large membership that is actively engaged in their culture. The Athletic Clubs never had a budget for marketing until they started working with Thoma. They needed a visual identity that reflects their brand of great customer service, excellent facilities and an unmatched community of members. So we started from the ground up by designing a new logo and developing an ad campaign to get their new message out. The Athletic Clubs brand communicates their message through sharp, caught-in-the-moment photography and friendly script type.

Project Roles
Art Director
Company
Little Rock Athletic Club
Skills
Art Direction, Design
Media
Advertising, Posters, Websites
Project Industries
Lifestyle, Sports
The Athletic Clubs Rebrand
The Athletic Clubs Rebrand
The Athletic Clubs Rebrand
The Athletic Clubs Rebrand
The Athletic Clubs Rebrand
The Athletic Clubs Rebrand
The Athletic Clubs Rebrand