Mad-ID is an online education platform meant to provide users with quick daily videos with top designers, centered around case-studies of their work and methods.
The mission is to cut through the noise and provide quality, well-sourced information that is digestable. Each video is curated to feature important information within short, focused lessons, between 5-10 minutes.
I worked with Kathrin Laser, who developed the branding and creative direction. I was responsible for the continued art direction, UI/UX design, and illustrations. I also assisted in project management and product strategy.
This project is on indefinite hiatus.
- Project Roles
- Art Director, Designer, Illustrator, UX/IA Designer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Project Management, Sketch, Strategy
- Branded Content, Products - Digital
- Project Industries