Founded by a group of senior business journalists and editors from Forbes, Mint and Reuters, The Ken is a pioneering reimagination of business journalism. Worked to reimagine the reading experience on screen.
Worked with The Ken to reimagine the reading experience on screen. Some research quickly revealed two things – the reading experience on screen was boring and templatized – and the reading experience in print was far richer with beautiful visualizations, fresh layouts and layers of content around the main narrative. This set up the goal of work on The Ken – to bring the richness of print magazines to the web.
Did this in two ways – One, by understanding the basic structure of long-form articles and the idea of a layered narrative. Two, by figuring out how to combine this with the constraints of an automated, publishing platform where each article cannot be hand-crafted. The result is a super easy publishing system tied to a flexible template that allows the publisher to control the creative direction of each article – including typography, colors, layouts and other aesthetic elements. When used to its full potential, this makes each article feel like it was hand-crafted – just like the beautiful spreads of a print magazine.
- Project Roles
- Design, Interaction, Sketch
- Mobile Apps, Websites