We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Gatwick Express Tracks

Gatwick Express wanted people to choose them over Southern Rail. So rather than say that the journey was better, we actually improved it by getting three talented British musicians to create three 30 minute tracks synced to the view from the window of the train. Every passenger could download a free track when they booked their ticket, which became a huge PR story for the brand.

Project Roles
Copywriter
Company
VCCP
Skills
Conceptual, Copywriting
Media
Advertising
Project Industries
Travel/Tourism
Gatwick Express Tracks