WWF ENDANGERED EMOJI
From pro-active idea twitter hack idea to WWFs most successful ever digital campaign in just a few short crazy weeks. IN YOUR FACE EARTH HOUR. I creative directed this project with my then partner. The campaign was tweeted about by over 1m people, including A-listers such as Richard Branson and Jared Leto, who helped it trend around the world. WWF received over 50,000 sign-ups and 200,000 new Twitter followers in the first month.
- Project Roles
- Copywriter, Creative Director
- Copywriting, Digital
- Products - Digital, Social Media Content, Social Media Copy
- Project Industries
- Advertising, Non-Profit