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WWF ENDANGERED EMOJI

From pro-active idea twitter hack idea to WWFs most successful ever digital campaign in just a few short crazy weeks. IN YOUR FACE EARTH HOUR. I creative directed this project with my then partner. The campaign was tweeted about by over 1m people, including A-listers such as Richard Branson and Jared Leto, who helped it trend around the world. WWF received over 50,000 sign-ups and 200,000 new Twitter followers in the first month.

Project Roles
Copywriter, Creative Director
Company
Wieden+Kennedy
Skills
Copywriting, Digital
Media
Products - Digital, Social Media Content, Social Media Copy
Project Industries
Advertising, Non-Profit
WWF ENDANGERED EMOJI