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Hefty: Be Sure It's Secure

Lacking anything that resembled a budget, we shot six months' worth of social content in a supply closet with some toys we bought in the suburbs. OUTCOME: With a budget 150 times smaller than the leading competitors, we gained 2.4 million impressions and snagged a few awards.

Project Roles
Art Director
Art Direction, Digital, Low Budget, Stop Motion, Visual Development
Advertising, Photography, Social Media Content
Project Industries
Advertising, Packaged Goods
Hefty: Be Sure It's Secure
Hefty: Be Sure It's Secure