Hefty: Be Sure It's Secure
Lacking anything that resembled a budget, we shot six months' worth of social content in a supply closet with some toys we bought in the suburbs.
With a budget 150 times smaller than the leading competitors, we gained 2.4 million impressions and snagged a few awards.
- Project Roles
- Art Director
- Art Direction, Digital, Low Budget, Stop Motion, Visual Development
- Advertising, Photography, Social Media Content
- Project Industries
- Advertising, Packaged Goods