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Clearwater Hampers

The project here was to re-invent an old established Wiltshire Hamper company. As I interrogated the project I soon realised that the product they produce is not actually produced by them. The hamper itself is purchased from a basket maker, the products in the hamper are all outsourced, even the DHL delivery of the hampers is not by them. What then was their part in the production? Strategically I realised it is the curation and the thought they put into their hampers that made the difference. This lead to the conceptual idea of 'The thoughtful gift company'.

Project Roles
Art Director, Creative Director, Designer
Company
Semaphore
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction, Conceptual, Design
Media
Advertising, Books, Branded Content
Project Industries
Lifestyle, Luxury
Clearwater Hampers