Launch of new Maximum credit card
Majid Al Futtaim Finance in Dubai wanted to launch a new credit card that focused on higher cashback of 10% on specific domestic spends such as groceries, fuel and utilities. I developed this concept to highlight the lifestyle value of this product in a powerful, creative and intriguing way.
- Project Roles
- Art Director, Creative Director
- Adobe Photoshop, Art Direction, Conceptual
- Project Industries