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Launch of new Maximum credit card

Majid Al Futtaim Finance in Dubai wanted to launch a new credit card that focused on higher cashback of 10% on specific domestic spends such as groceries, fuel and utilities. I developed this concept to highlight the lifestyle value of this product in a powerful, creative and intriguing way.

Project Roles
Art Director, Creative Director
Company
TCIG
Skills
Adobe Photoshop, Art Direction, Conceptual
Media
Advertising
Project Industries
Finance
Launch of new Maximum credit card