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Yoox: The Most Exclusive
One-off designer pieces only available in YouTube pre-rolls. Skip them and you’ll miss them. Viewers have just 15 seconds to buy an item before it’s destroyed by a series of bizarre contraptions, there’s no re-watching and no searching back, once it’s gone, it’s gone. Using cloud rendering, each product is seamlessly integrated into the animated videos in real time, making each pre-roll ad completely unique.
Illustrations and Art Direction by Peter Tarka
Motion design by JVG
Production Alex Trimmer
Client: Stink Studios, Yoox, Google
- Project Roles
- Art Director, Designer, Illustrator
- Company
- YOOX
- Skills
- 3D, Adobe Illustrator, Art Direction, CGI, Cinema 4D, Motion, Rendering
- Media
- 3D Animations, Advertising, Motion Graphics
- Project Industries
- Fashion, Retail, Technology
