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Batiste Roots Concealer

Cancel that salon appointment and get hair color and roots touch up on point with Batiste Roots Concealer. We created a social media brand identity from scratch, along with content strategy and content to support the launch of the new Roots Concealer product by Batiste. It was extra challenging, as we had Batiste 2in1 launching simultaneously and budget for all collaterals and paid promotion was literally zero. We worked around the clock during video shoots for 2in1, stacking up product and model photo/video shoots to create high-end, engaging content and a color palette in-line with Batiste's spirit, but different from the rest of Batiste products.

Project Roles
Content Producer, Creative Director
Company
Church & Dwight
Skills
Adobe Lightroom, Adobe Photoshop, Content, Content Strategy, Copywriting
Media
Commercials - Video, Social Media Content, Social Media Copy
Project Industries
Beauty
Batiste Roots Concealer
Batiste Roots Concealer
Batiste Roots Concealer
Batiste Roots Concealer
Batiste Roots Concealer