Batiste Roots Concealer

Cancel that salon appointment and get hair color and roots touch up on point with Batiste Roots Concealer. We created a social media brand identity from scratch, along with content strategy and content to support the launch of the new Roots Concealer product by Batiste. It was extra challenging, as we had Batiste 2in1 launching simultaneously and budget for all collaterals and paid promotion was literally zero. We worked around the clock during video shoots for 2in1, stacking up product and model photo/video shoots to create high-end, engaging content and a color palette in-line with Batiste's spirit, but different from the rest of Batiste products.