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ARKHive [1st Prize - Marketing Hackathon / American Advertising Federation GFL&TPB (2017) ]

Miami, Fort Lauderdale, and Savannah, Georgia may be geographically located in the southeastern United States, but you’ll rarely see the aforementioned cities in the same sentence, except when it comes to hurricanes. As part of the National Day of Civic Hacking, a hackathon event brought together designers, technologists, and community members to “hack” on Hurricane Resilience and Response projects. In addition, a Marketing Hackathon was organized by the American Advertising Federation, and I was part of a team of creatives that came up with a marketing & advertising plan to promote the new service, especially to younger audiences. The name of the app is the combination of the Ark (as in Noah's ark) and Hive, because it crowdsources information and informs its users about supplies, traffic, tips, shelters and so on. The unique insight upon which the advertising idea was founded, came straight from the mouth of a local teacher: "We are not allowed to talk about hurricanes in schools". So what if we talk to youngsters about hurricanes in the language they actually use? After all, hurricanes are a common thing, a fact of life around here. 1st Prize - Marketing Hackathon / American Advertising Federation (2017)

Project Roles
Copywriter, Creative Director
Skills
Adobe Photoshop, Copywriting
Media
Pitch Decks, Posters, Social Media Content, Social Media Copy
Project Industries
Technology
ARKHive [1st Prize - Marketing Hackathon / American Advertising Federation GFL&TPB (2017) ]
ARKHive [1st Prize - Marketing Hackathon / American Advertising Federation GFL&TPB (2017) ]