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LG USA Mobile / Life's Good When You

LG challenged influencers to get out of their comfort zone. In this episode, a parkour athlete learns how to dance from a hip-hop dancer. Shot vertically for mobile and filmed entirely on the phone. (17 Million Views in the USA / 29 Million Views in South Korea in one week)​

Project Roles
Art Director, Content Producer, Writer
Company
Laundry Service
Skills
Content Strategy, Copywriting, Creative Direction, Post-Production, Producing
Media
Branded Content
Project Industries
Advertising