David Bailey & England Rugby

Concept and Art Direction for the launch of the new relationship between Canterbury and England Rugby with photography by the legendary David Bailey. Ground staff, chefs, junior players, and RFU staff were also photographed and celebrated alongside the the first team players. The kit launch was at Drybrook Rugby Club after they won a national competition for a grass roots club to hold the event. The project spanned Print, Digital, Instore and a Launch Event.